Discussions and Workshops

The agenda for Stream 2016 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream Team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.

Toby Southgate

Brand Union

Killing Bullshit Bingo: a new glossary for marketers

The communications industry is remarkably, notoriously bad at describing what it actually does and what clients can actually buy from us. Ref: 'cobbler's shoes syndrome' We are experts, however, in generating new words and labels, some of which we might call unnecessary or duplicative. Some jaded folks occasionally think we do this to confuse, and to charge more money for our services. As for me, I'd just like to find a way to tell my grandad what it is I do all day. I believe we can simplify - drastically - the lexicon we use. I believe we can get away from the buzzwords and the Bullshit Bingo. "Programmatic. Channel Strategy. RoI. GRPs. Data-driven brand experience. HOUSE!" At Stream I imagine there will be plenty of people who feel the same. Some of those people may even want to help. Ref: 'physician, heal thyself'. Because if we can't, then no-one will. And ultimately there's only one thing that really matters in everything we do. Ref: Shane Atchison and Jason Burby's great book, 'Does it Work?'.

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