Have we failed at digital advertising?
Times have never been tougher for online advertising. With trust from advertisers at an all-time low, and levels of ad-blocking reaching epidemic proportions, is it time to admit we as an industry have failed at digital? Or is the current state of affairs simply a reflection of the new reality for businesses?
If we had the opportunity to wipe the slate clean, what (if anything) would or could we do differently? As new media opportunities present themselves in future, what can we learn from the past decade?