Discussions and Workshops

The agenda for Stream 2016 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream Team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.

Marc Zander

Mars

‘If the medium is more important than the message, how do we transform a business still more ‘Mad Men’ than ‘Math Men’?’

In a world where we can no longer deliver mass reach with a TV ad alone, we must truly put media at the heart of the creative process This discussion will cover how to change an approach of a big organisation ( and agency) that is rooted in a traditional TV model. And… how to ensure that creativity in communications to unlock incremental reach/sales opportunities does not create mass inefficiency ( $$ and people resource) and global organisational confusion

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