Discussions and Workshops

The agenda for Stream 2016 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream Team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.

Jonathan Hall

Kantar Added Value

Cultural Value: Mastering the New Marketing Currency

We need to revisit the fundamental reason brands are here in the first place – to create VALUE – and explore how the way they do this must change in the face of the seismic shifts we’re all aware of. Normally by value we mean COMMERCIAL VALUE, perhaps SOCIAL (and/or environmental) VALUE. But today there is a new, third form of value that is rapidly becoming the new currency in marketing and innovation – CULTURAL VALUE. For a while now, the wisdom about the role of brands has been that it’s about delivering experiences, not things – brands are vehicles to CREATE MEANING for people. And how is meaning created? Meaning is created through our shared CULTURE.

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