Discussions and Workshops

The agenda for Stream 2016 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream Team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.

Kristin Cardwell

Refinery29

Brands and culture: challenging gender norms

More and more, we’re seeing an evolution in the way society thinks about traditional gender roles. Young people are increasingly challenging conventional gender stereotypes, with nearly half identifying as gender-fluid. Somewhere between 30-40% of women in the US & UK are the main breadwinners of the household, with more men picking up on household work. Less than half of American men and less than a third of British men say they feel “masculine.” What does this mean for us in marketing and media? How can brands lean in to this cultural shift in a positive and authentic way? From the rise of gender-neutral retail, to an increase in women’s working clubs, to laundry detergent for men, we’ll talk about the good, the bad, and the industries ripe for change.

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