Healthy is the new hip. How digital health would change most market categories.
Life sciences and digital health VCs pump tons of cash into companies, that in the following years can completely rebuild customer perception of healthy products and behaviours. What we market today as eco/organic/green can easily become invaluable. Brand equity enriched by "healthy" pillar can boost revenue in categories we don't even imagine today. What do digital health solutions have in common with automotive industry? What if customers get a tool to make an instant and cruel verification of your recent health benefits story?
What innovations that have serious disruptive potential should we keep our eyes on to understand where we can do business tomorrow?
Future growth of your company depends on strategic decisions and roadmaps you need to work out today.
My wise friend who manages flourishing, world-leading business said recently: "we need to foresee the risk of entering some disruptive competitor that would use all our weaknesses to steal the market away from us in 5-10 years time".
Come, see and discuss if YOU are ready.