Agency seeks data Superhero. We''re all sitting on it, we're all talking about it, but how many of us are really turning data (in all its wondrous forms) into magical useful insight?
How do we find the data superheroes who can create magic out of numbers. Where do they live? What did they study? Why would they work in an agency – media, creative, CRM, otherwise - and are they really as rare as they seem?
It's such a big challenge for all of our companies, how can we entice data superheroes into our businesses? What are the dangers and pitfalls and how can we turn these to our advantage?
And once we've found our superheroes, what are we really asking them to do? Do people really want to be so personally targeted with advertising that they get spooked and shut off? Is data really just about beautiful insight that leads to a better strategy and stronger creativity?
Calling all superheroes!