Discussions and Workshops

The agenda for Stream 2016 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream Team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.

Kate Rowlinson

MediaCom

Agency seeks data Superhero. We''re all sitting on it, we're all talking about it, but how many of us are really turning data (in all its wondrous forms) into magical useful insight?

How do we find the data superheroes who can create magic out of numbers. Where do they live? What did they study? Why would they work in an agency – media, creative, CRM, otherwise - and are they really as rare as they seem? It's such a big challenge for all of our companies, how can we entice data superheroes into our businesses? What are the dangers and pitfalls and how can we turn these to our advantage? And once we've found our superheroes, what are we really asking them to do? Do people really want to be so personally targeted with advertising that they get spooked and shut off? Is data really just about beautiful insight that leads to a better strategy and stronger creativity? Calling all superheroes!

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