$50 Billion Ad Spend on Social Media - How Do You Make It Work?
In just a few years, social media has become one of the premier channels for reaching millions of new and potential customers. As networks continue to grow and rapidly mature, they are taking on aspects of the traditional media model - with the most valuable commodities now user time and attention - while deploying unique, highly sophisticated ad targeting systems. It’s no surprise that digital ad spend is on pace to surpass traditional TV ad spend as of next year, and social media ad spend will become a $50 billion industry before 2020. The question every company of any size faces now is, how do I make social media advertising work for me?