How to launch a new cancer research initiative. A hands on discussion.
In 2018 300 cancer researchers and clinicians will open the new Swiss Cancer Centre in Lausanne Switzerland. They bring together multiple disciplines ranging from oncology to bio informatics and bio engineering under one roof in an effort to massively accelerate the path from fundamental research to clinical trial. How can communications and branding help a successful launch: engaging new financial supporters, bringing in new talent, raising awareness. This is intended as a very hands on sharing discussion. No specialist medical knowledge necessary. Just productive and provocative thinking.