Discussions and Workshops

The agenda for Stream 2016 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream Team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.

Miguel Burger-Calderon

Elite Daily

What is the right strategy and metric to measure a campaign’s success?

We have evolved from only having simple display ad units on basic websites to having so many different units and channels (publishers, FB, Snapchat, Spotify etc.) to choose from to reach target audiences. With all these new channels and ad products such as branded content, interactive video or rich media variations also come new KPIs such as attention, interactions, shares etc. Taking into consideration today’s consumer habits which strategy and KPIs do we think are the right ones to look at in order to know if we reached our target audience in a meaningful way?

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