All algorithms and no play makes Jack a dull boy
What happens in a world where everything we see and experience is predetermined by an algorithm? We know that well-executed audience targeting drives campaign results and makes advertising more welcome to consumers, but have we gone too far? The same is true for targeted product and content recommendations. We welcome algorithmic suggestions to aid our online shopping and browsing choices, but are we moving to a hyper-optimised future where ‘non-relevant’ information is automatically filtered out and therefore limits our perspective on the wider world?