Putting the People into Programmatic
There's growing evidence that emotional impact is the most reliable predictor for marketing and business success. Binet and Field state that emotional campaigns are 87% more profitable than rational ones and brands are increasingly seeking a higher purpose beyond profit. From a creative perspective, there has never been a better time to invest in content that makes people laugh out loud or sends a shiver down their spine.
But how can agencies and brands go beyond just reaching viewers in order to emotionally move them? We'll provide a framework for distribution success, discussing how advertisers can reach the people most likely to emotionally engage with their content.