Discussions and Workshops

The agenda for Stream 2016 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream Team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.

Genna Osler

Unruly

Putting the People into Programmatic

There's growing evidence that emotional impact is the most reliable predictor for marketing and business success. Binet and Field state that emotional campaigns are 87% more profitable than rational ones and brands are increasingly seeking a higher purpose beyond profit. From a creative perspective, there has never been a better time to invest in content that makes people laugh out loud or sends a shiver down their spine. But how can agencies and brands go beyond just reaching viewers in order to emotionally move them? We'll provide a framework for distribution success, discussing how advertisers can reach the people most likely to emotionally engage with their content.

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