Can the walls surrounding the Walled Gardens stay standing?
The Long Walls of Athens, The Great Wall of China, The Berlin Wall.
All tremendous barriers that protected great kingdoms for centuries, allowing them to ward off enemies and build powerful empires. Yet just as all good things must come to an end, all eventually met their demise for the greater good, resulting in [re]unified countries, opened trade channels and an increase in communication and commerce that has led to some of the greatest developments in history.
The recent transparency issues among our modern day digital empires have led to many discussions on the lack of internal data insight and integration that these heavyweights make readily available to agencies and brands that use their services.
Will these walls come down and if so, what will be the catalyst?