Saving the world is our job
Unfettered consumerism and outlandish levels of consumption are depleting Earth's resources faster than they can be replaced and changing our climate to the point where catastrophe will become certain and irreversible. Governments and big business have been ineffective at addressing the real issues which means that the responsibility falls to business and technology. To us in fact.
So, what can we do about it and where should we start?
We're in advertising, right? So how can we manage the message for the masses to change perceptions then behaviour?