Have we forgotten how to be brave in marketing and advertising?
In a world that is drowning in data and analysis, have we forgotten as an industry how to engage, pursuade and ignite conversation? Advertising used to be about mass reach and pursuasive storytelling that meant ads needed to be able to stand up to all target audiences.
In our new, digital, micro-targeted world, are we in danger of only talking to people that we already know will like our messages? Be great to hear people's views on avoiding this culture of paralysis by analysis and bringing back some risk and bravery to advertising and marketing.