Goodbye Cookies - Goodbye Targeting? What´s the impact of the changes by the EU e-privacy regulation?
What will be the result of the change of the EU e-privacy regulation (third-party cookie tracking, which is absolutely essential for the analysis of user behavior and the advertising, will no longer be possible / only very limited by the regulation) next year? How are all stakeholders (advertisers, agencies, publishers) dealing with this massive shift? Who will be the user-/data-gatekeeper?