Discussions

The agenda for Stream Europe 2018 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream Europe participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page.
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream Europe team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.


Gerhard Louw

Deutsche Telekom AG

From drunkenness to sobriety: is digital becoming just another normal media channel?

Two years ago a media director at an advertiser or agency would have been crazy to question whether digital spending should grow and grow year after year. Consumers are spending more and more time on digital Screens after all. That´s a fact. But advertisers are getting to a stage where digital spending is being scrutinised, especially regarding effectiveness. Are we moving to an era where digital should stand ist ground and defend its place on the media plan? Just like any other media channel?

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