Discussions

The agenda for Stream Europe 2018 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream Europe participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page.
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream Europe team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.


Janos Gulyas

Wavemaker Hungary

GAFA - are they really the mighty brand experience hijackers? If yes, is there anything brands should/could do about it?

More and more elements of our life, experiances we have, including interaction with brands are reaching us through some sort of interface provided by Google, Amazon, Facebook and Apple. We store tickets in Wallet, our travels are organised in all sorts of Google stuff (gmail, calendar), branded products are delivered by Amazon and we watch those cool branded contents on Facebook. A simple personal example: how much of the cool usefulness of Nike+ builds the Nike brand and how much of the credit goes to Apple when I'm using it on my iPhone (I suspect, subconsciously, quit a bit..)? I'd say if the GAFA are the most valuable brands nowadays, that's not only because they have built great products and brands but also because they are great in hijacking the brand building efforts everyone else does by "monopolising" the channel between people and brands. Is this really the case? If so, shall we just say tough luck, such is life? Or is there anything brands can do better?

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