Discussions

The agenda for Stream Europe 2018 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream Europe participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page.
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream Europe team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.


Matteo Busnelli

FCA

Influencers, Ambassadors, Testimonials, Celebrities?

Which is the role of influencers, ambassadors, testimonials, celebrities within the customer journey? Does it make sense to invest in people that are only famous on instagram/YT? do they really "influence" people and the brand perception? if it is only related to reach objective, do they perform better than display adv/online video? Instead, which is the role of the ambassadors, testimonials, celebrities? Do people that are famous for something concrete in life, have a real influence towards customers in terms of brand love, intention to buy? Do they perform better than "only digital" influencers? i do not have answers but lots of questions; i have an experience to share and i would like to have inputs from you, based on your experience and feelings.

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