Discussions

The agenda for Stream Europe 2018 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream Europe participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page.
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream Europe team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.


Jack Habra

Reminiz

The era of contextual advertising

GDPR constraints, ever growing video inventories, advertising haters, complex endorsement strategies: infinite reasons could be taken as signs of the true advent of contextual advertising. Since the very beginning of digital advertising, the industry has always bet on one thing only: the more you’ll know about users, the more you’ll be able to fulfill their needs. What if user data had biased our way to apprehend advertising and led us to think it was the only solution to get consumer’s approval ? What if contextual advertising was the next big move for the industry ?

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