The in-house agency model: Myth or reality? Discuss!
Aware of the chance to get beaten up I’d like to discuss the in-house agency model. :-)
Creative conceptualisation and production, media planning and execution, data software/tools and machine learning, influencer relations etc. What can be moved in-house, what should be kept ‘outside’? Is it a topic for large brands only or nimble start-up’ers? Some brands succeeded, others publicly failed. Let’s share experiences and discuss pros/cons.