Telling Complex Stories: How To Cut Through The Noise When You Want To Talk About Issues That Matter
If you have a fairly traditional product or consumer-oriented service, the marketing process is well-understood. But what if you work with groups that are under-represented, or on subjects that are incredibly important but not easy to explain - issues like identity, culture, educational achievement, diversity and inclusion? Or, for that matter, finance, insurance, credit, technology or innovation. Come to this discussion to learn about how to build narrative stories in ways that make people want to truly listen.