Discussions

Unlike traditional media conferences, there are no keynotes and PPTX presentations at Stream. Instead, we focus on small working groups of 1h that allow you to share your expertise, and test new, or provocative ideas in an intimate setting.

Similar to a collage campus, Stream is set up with 7-8 ‘classroom’ spaces, all outside, in a variety of tents, and in the garden terraces. Each classroom has seating for 30 guests, a flipchart and pens, and a small clock to keep time.

The agenda for the three-days is decided onsite – when guests add their ideas to the schedule, on two huge white boards, known as the Big Boards. At any time 7-8 sessions can run concurrently, with 1-2 informal sessions on the main-lawn.

Next steps: We encourage guests to share their ideas for sessions in advance, so that we can help group similar ideas together, and ensure we have good coverage of all the big topics. Suggesting a discussion topic doesn’t mean you have all the answers. Instead, good discussions favour a punchy question, debate and willingness to hear many points of view. To add an idea, please select “Log in to submit your idea” below. 

If you'd like to talk an idea through before posting, or would like help finding some co-hosts, let us know



Petra Masinova

Kantar

Future of media, digital news....mobile journalism

The speed of change in media and communications continues to amaze me; the challenges Communication Professionals face in the last 5 years alone would’ve taken 50 years in our forgotten past! Amongst them not least the need to manage a reactive news agenda, embracing the explosion of new channels (live stories, podcasts, threads, etc) and deliver proactive news considered, cynically enough, advertising .

Ruben Miramontes

VMLY&R

Has brand purpose lost its purpose?

Finding the purpose of a brand is the new black but there are limits for credibility. Does it make sense that a big company that has lived for so many years without a purpose is now pushing to people to believe they were born with a societal purpose? Gen Z has no faith in big institutions (big companies, big brands...). Even the small start-ups that are becoming business monsters are losing the credibility. Has brand purpose arrived to its end? What is the next thing after brand purpose?

Nate Stricker

Pinterest

Why the world needs more inspiration

Inspiration is nearly impossible to define, but you know it when you see it. What does inspiration really mean, does it matter, and if so, why does it matter for brands and more importantly, for people and culture all over the world? Here at Pinterest, we think it matters a lot. Less interruption and disruption, and more inspiration and action. Come talk with us about the importance of inspiration and how it can come to life.

Tom Adeyoola

Do Nation

Green washing is real. What are we going to do about it?

With every brand jumping on the bandwagon, where is the line in determining authenticity in trying to save the planet and supporting positive initiatives and behaviours?

Cristina Kenz

Danone Dairy

Are small budgets and big targets the new black?

How to win after you get an investment budget cut but the sales target remains as high as ever? How do you win on media, tech and creativity to offset deminishing returns. How can disruptive models help us win this rat race?

Emre Alkin

Altinbas University

Digitilazing Payments

How the transition of the payment system form conventional to digital...

Rohan Midha

PMYB Influencer Marketing Agency

Influencer Marketing: an ROI hero or zero?

Influencer marketing spend on Instagram in 2019 is forecast to reach US$2.38B, up 49% on 2018 [source: Mediakix]. Is that spend justified through superior ROIs - influencer marketing is a hero? Is that increase in spending just due to a herd mentality as more pile into influencer marketing and they will quickly become disillusioned due to lacklustre ROIs - influencer marketing is a zero? For some the jury is still out, however, Rohan Midha, PMYB’s CEO, has campaign data as evidence to make a definitive judgment as to hero or zero.

Idil Dereci

GroupM

Have you seen 'The Great Hack'?

Today, digital media placement decisions (matching copy creative with audience in the right channel at the right time) are made by machine learning algorithms. While we provide cost efficiency and effectiveness, we also know that twe don't have visibility on how exactly these algorithms make decisions. What is our responsability on using data and what can we in the media and advertising industry do?

Felicity Long

MediaCom

Loose Lunch Gain Horses

Why we need to loose the free lunches and invest in bringing horses into our organisations

Ami Ben Bassat

Insightee

Oumuamua? What the hell?

The story of Oumuamua, an interstellar mysterious object that briefly visited the inner solar system in 2018, and still baffling the astronomers. Is it an asteroid? Comet? or maybe – as one renown astronomer think: an artificial body created by intelligent culture existing somewhere in our galaxy? The Oumuamua story included in my new upcoming book (with Prof. Hagai Netzer): Rendezvous in the Milky Way- Searching for intelligent life in the Universe

Ryan Shilling

Verizon Media

Can we end the "I'm so busy" humblebrag?

We live in a world of constant pressure to always be "on" and to wear our extreme busyness as a badge of honor. The problem here is that being overly busy isn't good for our health and often doesn't translate into effectiveness. How can we shift the culture of our teams to better value the importance of efficiency, effectiveness and life balance?

Dan Redfearn

GroupM EMEA

The relentless pursuit of growth is killing us.

“Too much and too long, we seem to have surrendered community excellence and community values in the mere accumulation of material things. Our gross national product”. Not a quote from recent times, but from Bobby Kennedy on his ill-fated presidential campaign back in 1968. Dig out the rest of the speech as it’s a good one! Even back at the end of the 60s there were questions about the validity of measuring success against growth metrics such as GDP. We as marketers are culpable. We are tasked with delivering growth for our businesses, but how long can this relentless pursuit of growth at all costs continue? Consumerism is destroying the plant. "Peak Stuff" is a phrase invented only a few years ago, and yet we continue to find more stuff to create, sell and ultimately throw away when finished with. So how do we as marketers and human beings start to shape a better future where “growth” becomes something more meaningful, less short term and less likely to rob our kids of their future.

Mathilde Blanc

BLANC

Can we dress with intention, look good and still save the planet?

So... they told us we could have all the pretty clothes, at the cheapest price, however often we wanted. They told us our fashion choices defined who we are, that more is more, and that no matter if you wear something just the once - buying something new won’t make such a dent in your wallet. And we got oh so used to it. Can we collectively go back to the excitement of saving up for that special (quality) dress? Can we go back to lovingly shining our shoes or mending a tiny hole on our favourite jumper so it’ll last one more season? And what happens to our planet if we don’t?

Alexis Parisi

Snapchat

Why every brand needs an AR strategy

Why AR is poised to become the main engagement point for brands in an increasingly blending digital and physical world. The competition for consumer attention has never been more fierce. Marketers need to rethink how the stories they tell about their brands break through.

Maria Koutsoudakis

Vodafone

The role of marketing in consumerism and overconsumption

In a world where we are becoming increasingly aware of our footprint on the environment, when is enough enough? What role do we as marketers have in focusing on growing share, not growing the market resulting in waste and over consumption. Fashion & food industries are the most guilty, with more being better, and more having the biggest impact on our planet. Where do we / should we draw the line on driving consumption growth to drive market growth, versus driving share acquisition in a flat, or even declining market if that's the right thing for the long term?

Pablo Galiana

Teads

How should we educate our children to thrive in an AI world?

As a digital enthusiast, this is one of the most burning questions I keep asking myself when I have to take a decision about my children's education. It is clear that with so many technologies evolving simultaneously, uncertainty is huge. However, we need to make the best choices possible to prepare our kids to enjoy life in a completely different environment to the one we grew in. This includes: - How to use technology. - What activities should they get involved in - What subjects should they specialize, on - What life experiences will make a difference But above all, what are the values that will help them through the ethical and moral dilemma they will surely face.

Andrew Stephen

University of Oxford

How is digital/tech/social media affecting our health?

Every now and then we see headlines proclaiming that various aspects of tech are bad for us. Apparently social media in particular is doing awful things to our health (sorry Facebook!)...but is this really true? How should we, as an industry that makes heavy use of digital/social media, think about this and should we be concerned about our consumers? Importantly, how can we bring science into this debate? This session will share some of the science and then see where the discussion/debate goes.

Andrew Stephen

University of Oxford

Can we do a better job of measuring creativity?

There are ways to measure creativity and creative effectiveness - in an advertising context, of course. But are there better ways to do this? Can we do a better job on this front? Why should we care? If we'd like to know the contribution of creativity to overall marketing effectiveness, then we have to have really good measurement of creativity. The idea for this session would be to share some ideas on this and get perspectives from others on what a great creativity measurement "system" might look like.

Alice ter Haar

Deliveroo

Grow like a badass unicorn - how do individuals and teams thrive as fast as start-ups?

What ingredients do individuals and teams require to be at their absolute best and do their strongest and most impactful work for as much of the time as possible? This session will centre on the power of peer to peer learning as we share our insights and experiences on how we can help ourselves and those we work with the achieve their potential in a facilitated discussion.

Francesco Federico

JLL

Media orchestration: balancing in-house and partners expertise to maximise effectiveness and efficiency

As marketing leaders we are constantly asked (and granularly measured) on our ability to drive commercial results leveraging the most advanced media distribution channels, while at the same time keeping costs under control. How can we balance the need of building and retaining in-house competence while reaching out to expert partners to manage more complex activations?

Itamar Benedy

Anzu.io

Why Gaming is the New Pop Culture: How Big Titles Revolutionized Gaming and Advertising

Gaming until the 90s and early 2000s was only about entertainment. Almost two decades later, we are at a turning point for gaming. Gamers have not only become diverse in terms of genders, ages, and income levels but have also evolved in their behavior and purchasing power. Gaming suddenly became more than an entertainment channel to be an intrinsic part of the pop culture. It began to define not only social interactions among users, but also gave birth to the revolutionization of the in-game advertising industry. Led by big titles such as Fortnite and League of Legends, gaming is experiencing its moment under the sun where every brand wants to be associated with it. Brands recognize that there is an untapped market of users waiting to be tapped. Can gaming change the way modern-day brands interact with the new-age users? Let us come together to discuss what the gaming industry can offer and how brands can leverage this.

Edoardo Briola

Unilever

Shall brand purpose be polarising?

In the era of purpose-led brands and purpose-led growth, brands are more and more attempting (and at times succeeding) in taking a purposeful stand on a world issue, and driving change. We have had plenty of discussions at work on the extent to which these efforts should be aimed at 'pleasing' vs. 'polarising'. Ideally, a mass-brand that is bought by the millions would identify a cause that virtually everyone agrees with... However, the world is showing us that "those who create polarisation, tend to win" - hence should we not pick a very controversial topic, being prepared to pay the price of pissing half of our consumer base off, whilst making the other 50% our highly committed ambassadors? When it comes to your brand, where do you stand on this? What do you do / would you do? And is there maybe a third way?

Edoardo Briola

Unilever

Do we even believe in 50-50 parenthood?

One of the most astonishing findings I made since becoming a dad 2 years ago, is that the world was not where I believed it to be when it comes to the approach to work and family. As a working father with a working wife, I thought that the world in 2017 was ready for a 50-50 parenthood split. Maybe a difficult one to achieve at work because Shared parental leave is still seen as somewhat of a taboo, but pretty much a reality in any other aspect of life. Whilst the most progressive thinkers keep saying that even Parental leave at work should be forced as a 50-50 split to really make parenthood fair, and to make sure women do not get any disadvantages... In the past couple of years I have interacted with colleagues, close friends, relatives (all in their 30ies, not people coming from the Mad Men era) and heard things like: "It's obvious that the mother will do more than the dad" (very close male friend) - "Why would a father ever have to take the leave that a mother takes when a child is born?" (male colleague) - "My husband is supportive of course, but obviously I do about 80% of house chores" (friend, full-time working mom) - "I am a mother, and I don't even want my husband to take away any of the leave from me!! (friend, full-time working mom) My question is: is it even worth pushing for 50-50 parenthood? Society may not be ready, but are we as industry leaders ready? Do we believe in it ourselves? And if we do, what could we do to push it further and make it happen?

Edoardo Briola

Unilever

What will be of the world in 20 years?

There is no need to spend many words to describe the situation we are currently in. A world disrupted, to say the least, by polarisation of ideas; by the seductive power of the 'strong leader who proposes drastic solutions to problems'; by the changes to our climate, even on the premises of which (do we actually believe in it?) big powers struggle to find an agreement. And on the economic front, just to mention a few current topics, is the WTO under existential threat based on the USA-China developments? Will the upcoming (I guess) recession potentially lead to the collapse of the EU? I have heard people saying this whole mess will end in a shift from the current form of capitalism to a newly shaped 'social capitalism'. I have heard other people saying that we'll end up in some sort of 'hunger games', because the rich won't give up power, and they'd rather lose any sort of ethics rather than giving anything up. But most importantly - I see plenty of beautifully written pieces on the reasons why; how we got here; what drove all these changes up to today... But very few good attempts to predict: WHAT WILL BE OF THE WORLD IN 20 YEARS. And by this I mean geo-politically, ideologically, in economics, in business... I really do not have any of the answers, but would love to be part of the discussion.

Rowly Bourne

Rezonance

How does marketing defend against the scourge of short-termism coming from the top?

Short-termism is slowly but surely creeping into every business decision we see today — and nowhere are the knock-on effects felt more acutely than the marketing and advertising industries. As CEO tenures at public companies fall to below 5 years, quick increases in profitability are needed to impact on management's Long Term Incentive Plans. The easiest way to achieve this is by cutting long term investments, and asking remaining departments to do more with less — squeezing revenue out of the latent brand equity leftover from the previous CEO’s tenure. The great irony is of course that CMO’s are now unable to create any new brand equity, as they are forced to chase cheaper prices for both ad buying and creation. We praise the great CEOs and CMOs of our time for their long-term vision and bravery, yet have neither ourselves. So how can marketing be braver? How can we — the people responsible for developing brands — rebrand to be seen as the long-term profit drivers we are, not simply a cost to be cut? In this session, let’s look at marketing as it should be to answer this question; and you never know, we might just have an impact on those tenures as well.

Petros Constantinidis

Hill+Knowlton Strategies, Greece

How to Ignite Purpose Driven Sustainable Growth - Become a Future Ready Enterprise. PURPOSE + PERFORMANCE = PREFERENCE. 7 Pillar Model.

We have developed a 7 Pillar Consultancy model called NAVIGATOR 360* for Successfully Navigating the New Business Landscape, where the new currency is Trust. Corporate + Brand Reputations are the two sides of the same coin. I would love to share our 7 Pillar NAVIGATOR 360* model and to hear and discuss learnings and experiences from other colleagues that are interested in this subject.

Ella Kieran

WPP

What's your number? And how I can help you remember things better

Quiz time! Ready? How many emails do you get per day? How many emails do you send per day? How many inbox / messenger apps do you use? How many times do you check Instagram or online news? How many friends do you have on WhatsApp? How many children do you have (if any), pets also count OK... add these up, and email me your number (Ella.kieran@wpp.com) I'll collect all responses. When we get to Greece, you can learn how your number compares to everyone else, and what the optimal number is. And more importantly - why you need to know your number in order to remember the right things, and not become well-informed, but lost.

Amy Williams

Good Loop

What if the M in CMO Stood For Morality?

What good is it if your ad preaches positivity, but your ad dollars fuel hate? I'm one of the founding members of The Conscious Ad Network and we've spent a significant amount of time considering what an ethical media-buying model would look like. How do our billions of ad dollars shape the free internet and how can we ensure that our advertising is a positive force in the world? I think this debate is an interesting one because it's talking a lot more to the values of the *marketeer* as a *consumer* (of media space) rather than talking to the *brand* about *purpose*. For example - if you’re a client-side marketing executive who touches any media spend, should you ensure that your investments only goes to platforms that meet the standards and values of your brand? If so, how? It's exciting because, unlike brand purpose which is a decision made through extensive strategy meetings and committees, ethical advertising SPEND is a decision that can often taken by one brave leader within an organisation. So the people attending WPP Stream really do have the power to make tangible, meaningful change.

Bindi Karia

bindi ventures

Is is now the time for "Chief Ethics Officers" in the Enterprise? (Bindi Karia)

The Facebook/Cambridge Analytica Scandals surrounding the Brexit/Trump decisions have illustrated the unprecedented power of technology, targeting and ability to "know" an individual's profile, sometime to the detriment of democracies, and corporations. Let's discuss the need for this type of new role, its remit and why it's up to Corporates and Startups to think about being more responsible on a civic basis. We also need to think about what kind of role this would be in a government scenario, and what regulations (if any) need to be considered

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