Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Open Democracies in Africa = Open Markets for Marketers. Lessons Marketers can teach Politician" to "We don't make hours, so why do we sell them?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Templar Wales

InsideVoice

In-house or outsource

Agencies lost margin from media & print markups. Are online platforms & services putting more buying power in the hands of clients? Agency planners/strategists try & get closer to the business to do a better job, why not work inside the business? If the corporate environment sucks, change it from the inside.

Andy Volk

Google

Prepaid Planet

Welcome to fuel gauge economics. Prepaid business models, originating in Africa and other emerging markets, are causing disruption both within emerging markets and worldwide. We've entered a world where, for less than the cost of a soda, anyone can provision a mobile device and get online (albeit with only a small amount of data). In a world of where we can buy prepaid airtime, prepaid electricity, and even prepaid solar "microleases", where does this disruption end, what changes, and what's next?

Devon Tighe

WPP Data Alliance

LSM segments: Keep 'em or chuck 'em?

The truth is, as an American, I have zero hands-on experience utilizing South Africa's Living Standard Measure (LSM) segments within marketing activities. My knowledge boils down to a few anecdotes and Google searches to learn more about the framework. It seems, however, it is worth debating how useful and relevant the segments are in terms of taking planning to action. Do you use them? Do you find them practical?

Fran Luckin

Quirk

We don't make hours, so why do we sell them?

People like me went into the creative industries because we loved the idea of being able to earn a living doing what we love. But we’ve ended up in a place where creativity is sold by the hour, and the creative process is organized according to the principles of industrialised mass-production. Creativity is output. Efficiency rules. Margin is all. Costs must be kept down. And “costs” means “people.” So fewer and fewer people have to create more and more output in less and less time – while working longer and longer hours. We've made creativity an exclusive domain - and at the same time, an undervalued commodity. How do we stop creative shops from becoming sweatshops? How do we find a way to charge for ideas, not for hours? If we consider digital to be the most accountable medium, is there a way to pioneer a new remuneration model based on ROI? And if we did, would it be practical?

Eghosa Omoigui

EchoVC Partners

Early-stage Media & Tech Trends in Africa

What's bubbling right below the surface? What's hot? What's not? Are we thinking about opportunities in the right way? By way of illustration, as part of an investment theme of ours, we like to see entrepreneurs focusing on 'friction' plays where their products and services act as 'lubricants' for the consumer and enterprise markets. Are there great examples of such 'hey friction, meet lubricant' ideas and companies? What are the big strategics hearing from the last-mile customers re: needs vs. wants?

Eghosa Omoigui

EchoVC Partners

Copy-and-Paste: Bane or boon?

As tech-based innovations continue to get delivered in top-down fashion, many tech entrepreneurs and companies seek/find early and more rapid adoption occurring in emerged markets. Delivery to emerging markets follows that only in the name of 'international' expansion with accompanying products enjoying 'localization' by way of expanded language offerings. This approach usually ignores the needs of the local consumer. What was once clear product-market fit becomes product-market unfit. Is this state of play scalable? How do we re-engineer this?

Emukule Ekirapa

Mimi Music

SMS LOVE : The Story of a Forgotten Hero

There is no other medium on our continent that has more reach and impact than SMS technology. Current discussions revolving around the distribution of content, data mining and the future of digital seem to ignore this. Discussions would look at how SMS technology is still used in our current digital landscape to effectively reach the masses.

Brian Timperley

Cloudware

Cloudy and Bright - How Cloud & Social Media can bring about the tipping-point for education in Africa?

Can cloud, and it’s related technologies, spur new ways to educate South Africa and Africa? Connectivity, sustainable devices, power and basic education are all vital components in bringing about a measurable change to education. Google Loon, Khan Academy, Mathletics, Skype and Social Media are among the thousands of services and systems that could dramatically improve access to information and education in the continent. How can these systems be effectively combined, to bring about the tipping-point for education in Africa?

Will Green

Apurimac / Colab

Open Democracies in Africa = Open Markets for Marketers. Lessons Marketers can teach Politicians.

How can technology open African Democracies up more, so people become more empowered citizens and consumers? This is in the best interests of citizens of Africa, Businesses and Marketers alike. As Gandhi said "Be the change that you wish to see in the world." This light-hearted 'Un-Politicial' discussion will draw upon many perspectives from different present participants from around the African continent and globe.

Paul Mesarcik

ThingKing

The success stories of opensource technology

What is opensource technology? How does it effect me? Surely its not a sustainable business model: giving everyone my ideas for free? or is it?

Wim Van Der Beek

Goodwell Investments

A peak into the digital future of the African mass markets

In the next few years 1 billion users will come online for the first time, through mobile or broadband, balloons or microsatellites. They will discover new ways of connecting and communicating. They can access new sources of information, fresh content, new delivery channels, products, services, livelihoods and job opportunities. Supported by more than 100 technology hubs across the continent, African entrepreneurs are rolling out exciting new mobile solutions, innovative technologies and business models that are breaking down barriers in sectors like finance, agriculture, energy, education, health care and water and sanitation. What are the new business models and distribution channels that push and pull the masses into the digital economy? Will they benefit from this, and if not, who else will? How can we make these products, services and opportunities relevant for them? How will it change their lives, their homes, their families, the way they live, buy, earn, learn, love, pray, eat, vote, give birth, die? How will it affect their health, their wealth, their dreams and aspirations? Will they like all these changes, and will they be able to tell what they like and don't, what they need and want, and how they want it? Should we talk about ‘they’ and ‘we’, or are these lines blurring as digital divides disappear?

Benjamin Schoderer

YUM! Brands Africa

Is Mobile overrated?

Mobile Shopper marketing seems to be the holy grail for retail. Pick a stat, 75%, 65%, 85% of shoppers use their phones while shopping depending on the research you find when checking Google. Should you focus on anything else at all? Latest research on millennials though suggest that they have no interest consulting their phones while shopping whatsoever. They also hardly ever ask their (Facebook) friends for an opinion. So what should marketers do? Abandon mobile? How does this impact (digital) strategy, even outside of retail? How do you make mobile disruptive enough to be effective?

Johann Jenson

SleepOut.com

Running a startup and protecting your most important assets

Tech startup founders both technical and non-technical commonly burn-out after just a few years of exposing themselves to insanely long working hours, high levels of stress and the dangers of a complete disregard for the concept of a work-life balance. While every startup team is unique, what kind of guidelines or best practices should be laid-out for first time CEOs, CTOs and their teams to ensure that promising startups optimise their chances for success by keeping their most important assets healthy and productive?

Leor Atie

Saicom Holdings

Voice over IP and the enormous threat facing the Mobile Network Operators

With Facebook's $19 billion purchase of Whats App earlier this year, there was much speculation about what the Social Media giant would do with this Application to justify the hefty price tag. Whats App have already indicated that they will start carrying Voice in the near future. With over 10 million Whats App users in South Africa alone and hundred of millions worldwide, this poses an enormous threat to the mobile network operators, both locally and abroad. What is the size of this threat? How will they respond? What are the long term implications. Some of the world's largest enterprises are under serious threat.... and we certainly don't expect them to take this lying down.

Devon Tighe

WPP Data Alliance

Is mobile ID the silver bullet for reaching and understanding consumers?

In other parts of the world, marketers are developing enduring customer profiles by connecting online behavior, (search, website visits, social activities, etc.) to offline behavior (purchase transactions, lifestyle interests, traditional media consumption, etc.). Common technique involves matching data collected via web cookies to PII. These profiles, in turn, can be used for action (i.e. online targeting) as well as insights. How can we achieve a comparable capability in mobile-first markets, such as those in sub-Saharan Africa? Can mobile ID's replace cookies and/or PII? What is possible and what is permissible?

David Smollan

Smollan

Which digital productivity tool to use?

One note or evernote? Nozbe or todoist? Dropbox or Onedrive? followupthen.com, trello the list goes on and on? Come and share your nuggets of wisdom on how you gain more productivity and the tools you are using in a world with more information to manage than ever before...

Rachel Tyler

Microsoft

Digital - do we mean the same thing?

We talk a lot about digital, going big on digital, gaining market share through digital, but do our marketers really understand/have the right training/knowledge to really be successful. How do we train our marketers and give them the right tools to succeed to get the right investments and show business impact. Many times marketers rely on agencies to run and plan digital campaigns, but don't have the skills to monitor or challenge agency recommendations

Aaron Fu

Standard Chartered Bank

Banking without Banks - Digital Partnerships beyond Payments

Harrods does it, Marks & Spencer does it, why even Airtel in Nairobi does it. Partnerships to deliver financial services have traditionally focussed on payments (telcos) or co-branded store cards (retail), but how can we take these partnerships / integration even further?

Ben Barokas

Admeld/Google

The Future of Web Monetization. What does the world look like in a post JS no cookie world?

The apocalypse is coming - Privacy, Fraud, Malware, Adblock are all impeding disasters that are coming on standard advertising like a freight train how can we clean up our act before Armageddon occurs.

Gil Rimon

Stevie

The revolution will not be televised: Future TV, smart TV, social TV, casting, beaming.. What does it all mean and where is it all heading?

For too many years we've been waiting for 'the iPhone of TV'. A new, smart and simple concept that will lead TVs into the revolution we have witnessed with mobile phones and tablets. So is it coming? And what will it look like? Let's spend an hour discussing and debating the future of smart TV, casting and the big screens. We'll get some background about what's happening and mindstorm about what's going to happen. Let's say stuff like "Apple TV", "Chromecast", "Nexus Player", "Amazon Fire HD", "Roku" and the likes - while making some sense..

Daren Fuchs

Supernice

Africa as a mobile-first environment

Africa is said to have leapfrogged various traditional technologies, and the PC is now one of them. With mobile being the only (and most popular) Internet access point for many on our continent, we need to be thinking of ways to engage with users, adding value through the medium and shifting budgets from traditional digital channels to this one. Mobile is a huge opportunity for all businesses in Africa. What are we doing to take advantage of this?

Chris von Selle

JWT

THE WAR FOR TALENT IN AFRICA IS JUST BEGINNING

Training is not an option – Overreliance on Expatriates – Political Pressure on Localization – Everyone searches for the same talent – African Diaspora – The role of HR – What can we learn from Asia – Where do we find local talent – Talent Transfer between African Markets – Industry Appeal – Cost of Talent – HR Priorities – Employee Turnover – Quality of Education – Attracting Talent.

Vytas Paukstys

Eskimi

Mobile & social vs. desktop and display

1) Mobile and social in Africa is more than 70% of the reach and time spend online. In some countries more than 90%! Why digital budgets are still reverse - 70% or more of the budgets go to "traditional online"? 2) Mobile social can deliver engagement and higher impact. Why 90% of the budgets are still in simple banners and display? How to change this? What are the major obstacles?

Nick Jellicoe

Rolex

Working an idea through multiple platforms

I've just finished writing a book on Jutland, a naval battle in WW1. In 2016 we hope to launch museum exhibitions in Germany and the UK but - with digital assets - give museums in Canada, New Zealand and France, materials to join. An Anglo-German team is helping build the animations and the site. I would like your help in refining and brainstorming the elements of the digital strategy which will involve QR coding from the book, social, crowd sourcing involvement and stories. It will be a different kind of case study of a project already some years in development.

Richard Smith

IBM

CMO vs. CIO - is it just an American problem?

There are countless articles and research papers on the challenges between the CMO and CIO. In the US and much of Europe, it is largely true for reasons including they don't understand each other's worlds, power and poor communication. Is it the same set of problems on African continent? If so, how? If not, how do we solve this global problem that affects all of our businesses?

Nevo Hadas

Ireland / Davenport

Why garden fairies and Programmatic Buying in Africa are very similiar

Why do international ad networks who have never been to most countries on the african continent insist that they have great traffic, or worse yet that their "data layer" has any relevance to local users... most importantly why do digital agencies and marketers believe these stories? Is google really the only player in this market for african (outside of south africa) content? Is buying localised inventory of international media our only option to work with ad networks? why do garden gnomes always wear lederhosen and fairies have flowy dresses?

Oluyomi Ojo

Printivo

Print Is Dead. But Print Is A Vampire

Let's talk about how print has escaped death as various technology that should have killed it have failed in doing so completely: Radio, TV and now the internet. The web instead of killing print will empower it. Web will kill print as a medium for delivery content but will empower it an object: Something that can be touched, felt and kept. In a future world where digital contents and communications will choke our lives as they become too much to consume, The Printed Piece will always hold its place as a tangible branding element... and we will remember the brands who gave us something to touch, feel and keep more than the brands that just send digital contents our way. Printing media may suffer, but the printing industry will continue to grow. Print is not at war with the web, the web is will rather help print grow. Long Live Print.

Chris Rawlinson

Ogilvy / 42courses

How will life, and work shift when we all share a connected consciousness

With the combination of these three key things what might life be like if we are all digitally connected:

1) Our higher understanding of the brain's neocortex. 2.) The continued improvement and miniaturization of bio nanotech. 3) A wireless connected world.

Currently we use our phones & computers as an extensions of our human brain. This talk will discuss what comes next.

Chris Rawlinson

Ogilvy / 42courses

Culture Eats Digital Strategy for Breakfast

In this chat we will discuss the building blocks of culture. Knowing this will help you find helpful solid strategic insights, and help you better understand and nudge the way you, your staff, and customers behave and think.

Kofi Dadzie

Rancard

Major technological breakthrough imminent from Africa - lessons from ancient Macedonia

The [underdog] Macedonians innovated with sarissas (5.5 meter long spears) enabling a multiple-pronged phalanx attack formation with which they defeated and united the other Greek sister states, eventually carrying the Macedonian-Greco empire as far as the Hindu Kush under Alexander the Great - culture, language, traditions and learning that survives and echos even today. The timing is just about right to expect a major technological breakthrough out of Africa that could similarly reset the course of history and geography. It looks to be mobile oriented - here is why, what it might look like and how it may come about.

Jonathan Ayache

Uber

Facilitating entrepeneurship in South Africa

Uber empowers entrepreneurs to become small business owners and to scale and grow their businesses. Using this as a starting point what else can be done to empower entrepreneurs to grow their businesses in South Africa.

Rupert Day

tenthavenue

Marketing Innovation - an oxymoron or a reality?

To what extent does marketing keep pace with consumers choice? What can we learn from other industries/fields? Do developing markets have an advantage with either less vested interest or greater downward pressure?

Nkemdilim Uwaje Begho

Future Software Resources

The New Definition of Inclusion in Education In Africa

Education – the only thing in life noone can take away from you! Information technology – the stepping stone into the 21st century. In Africa we have not yet fully understood the power of ICT in learning and how ICT can help include all the children that do not have access to schools through barriers of location, culture, tradition, social class etc. Education shouldn't be a luxury, and knowledge shouldn't be a commodity, however in Africa it often is. I believe that quality education must be accessible to ALL African children, regardless of, tribe, location, gender, cultural, family or financial background or disability....so how do we achieve this? How can Africa rise? How can we harness the power of the 1 Billion Africans? Let's talk...

Gerhard Oosthuizen

Entersekt

Try will try to hack you. Are you ready?

Have you really thought about how much someone can do if they take over your internet identity? Account take-over is a $4 Billion industry. It's Operated by syndicates who buy hacking tools for $500 a pop. Click on the wrong email or surf you the wrong site and you become the next phishing victim. They take over your PC, your phone, and steal your identity. Once they have that they can clean out your bank account. This is an arms race that we're losing. How can we protect ourselves? What can we do? How will a future world look in which we can do everything from anywhere, yet still be secure in doing it?

Gerhard Oosthuizen

Entersekt

The future of $$$. Can Visa and MasterCard be toppled from their perch?

There's a lot of money to be made in payments. A lot. That's why everyone is trying to get in on the game. In the one corner we have the Tech companies: ApplePay, Starbucks, Paypal, Amazon and other smaller startups. On the other side the old-boys who everyone loves to hate: Visa and MasterCard. In the crowd we have the Merchants who don't want to pay any of them, and the banks that are worried they're going to lose touch with their customers. Game On! The field is set for an interesting battle; what will it take to win, and who has the edge over who?

GRAEME BROOKS

BARROWS

THE ROLE OF MOBILE IN-STORE

The mobile phone is such a powerful gateway to endless in-store shopping experiences and really is the link between in-store and out-of-store marketing. Cool technology offers multiple options from NFC mobile payment, augmented reality entertainment, social product reviews, ibeacon location based messaging, price comparisons etc etc... Are shoppers really willing to engage with all or any of these options in-store? Are iBeacons going to be more of an irritation than helpful? When was the last time you took your phone out in-store for any reason and were you disappointed? What role is mobile going to play in emerging markets? Making sure we use the right platform to deliver the right conversation is critical. We would love to discuss any learnings or case studies on this in-store mobile debate.

Yaron Assabi

MMA

Mobile as a formidable Media Platform in Africa

Mobile has the highest reach and most rich media channel. Brands need to have an Omni channel mobile approach in order to cover all segments of the market  There are awesome monetisation opportunities  for developers , publishers , brands  and MNO’s . Various Business models  Creative process & execution Business Intelligence

Yaron Assabi

MMA

Mobile as a formidable Media Platform in Africa

Mobile has the highest reach and most rich media channel. Brands need to have an Omni channel mobile approach in order to cover all segments of the market  There are awesome monetisation opportunities  for developers , publishers , brands  and MNO’s . Various Business models  Creative process & execution Business Intelligence

Chike Maduegbuna

Afrinolly

If a = (mobile, movies, money) and b = (cinema, TV, mobile); then a+b = wpp?

What will happen in Africa when movies premiere on mobile devices? When we monetize shortfilms on mobile devices. And when brands leverage contents on mobile devices to drive sales?

Jacques van Niekerk

Acceleration

Data Data Everywhere! And not a drop to mine.

Data in emerging markets are in scarce supply or is it? How does digital transformation and mobility in Africa change our approach to consumer brand engagement and data? What data and capability will drive this transformation? What does data driven marketing look like in this context?

Amnon Dekel

Shenkar: Engineering, Design, Art

The State of Mobile - Reality Check

The Mobile Phone has revolutionised the way in which people communicate with one another. This discussion will start with a short historical overview of how an industry grew from $0 to $1.4 Trillion dollars in 40 years (probably the fastest growing industry in human history). The discussion will then present a number of changes/challenges that have been occuring in this industry in the last few years. Lastly, I hope that participants will share their experiences of how Mobile has grown and changed daily life for millions of Africans in the last decade, as well as their thoughts about areas where Mobile is still an unfullfilled promise in the continent and what needs to happen to enable it to succeed.

Ella Kieran

WPP Digital

Show me the $$$! What are the 10 best start ups to come out of Africa?

African start-ups are under represented on the global tech event circuit (with the exception of Juliana (!!) and M-pesa). Nominate a start-up. Debate the top 10. And decide by vote the start-up of the year (in a speedy 60mins). We'll invite all top 10 ideas to Stream Global next year.

David Smollan

Smollan

Digital changing public education in Africa.

Most of Africa’s youth will out of necessity attend a public (government school) education. In most cases, these schools are under-resourced in every respect. How can we use digital as a tool to enhance education for Africa’s youth and make a positive impact on the continent?

Kagiso Musi

Brand Union

Digital needs to be considered in context.

Digital is changing every aspect of some of our lives, at a rapid rate; with people on their smartphones plugged in 24/7. On the other hand, in places like Africa, television is still the main communication channel. With digital as 'the norm' for some, and non-existent for others, how do we bridge the gap and connect our communities?

Lana Strydom

Vodacom

Is programmatic buying meeting performance expectations?

There is significant expectation that programmatic buying will increase media performance through relevance, reach and frequency management. The complexity and growing number of bidding platforms are becoming staggering difficult to manage and implement. The latest addition to the technology jargon is DMP platforms, where do these platforms fit into the technology stack? The discussion should uncover views of how programmatic is currently performing and whether data intelligence is really adding as much value as the hype created around big data. Also interested in hearing views of how creative ideas can successfully be implemented on programmatic buying, as we are seeing a lot of dynamic banners being created, but no real creative thought. The real question may be around how creative ideas are applied to increase relevance, not only data.

Hannes van Rensburg

Pempera Investments

How different is Emerging Markets really?

It is a well-known fact that the economies in emerging markets are growing faster than mature markets. By far the biggest percentage of the world's population also live and work in these markets. Yet, we, the privileged tend to approach these markets in the same ways that we do in the mature markets that we know. We visit places like Lagos and Beijing, but stay in western hotels. While we sip our perfectly brewed cappuccino's, we talk about the importance of these markets, but do we really know, and should we change the way that we interact?

Gary Shainberg

TSO Ventures Ltd

Drones for Good and Humanity and not for Evil

Lets have a discussion on what drones are and how they can be used for amazingly great idea's to benefit humanity, conservation and all things good including some great commercial idea's

Brett StClair

Google

Digital Disruption in Emerging Markets

My passion is helping both born in the cloud or bricks and mortar businesses leverage Digital technologies like Cloud and Big Data to disrupt their industries. I get most excited about doing this in emerging economies where the impact is largest

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