THE ROLE OF MOBILE IN-STORE
The mobile phone is such a powerful gateway to endless in-store shopping experiences and really is the link between in-store and out-of-store marketing. Cool technology offers multiple options from NFC mobile payment, augmented reality entertainment, social product reviews, ibeacon location based messaging, price comparisons etc etc...
Are shoppers really willing to engage with all or any of these options in-store?
Are iBeacons going to be more of an irritation than helpful?
When was the last time you took your phone out in-store for any reason and were you disappointed?
What role is mobile going to play in emerging markets?
Making sure we use the right platform to deliver the right conversation is critical.
We would love to discuss any learnings or case studies on this in-store mobile debate.