Print Is Dead. But Print Is A Vampire
Let's talk about how print has escaped death as various technology that should have killed it have failed in doing so completely: Radio, TV and now the internet.
The web instead of killing print will empower it. Web will kill print as a medium for delivery content but will empower it an object: Something that can be touched, felt and kept.
In a future world where digital contents and communications will choke our lives as they become too much to consume, The Printed Piece will always hold its place as a tangible branding element... and we will remember the brands who gave us something to touch, feel and keep more than the brands that just send digital contents our way.
Printing media may suffer, but the printing industry will continue to grow. Print is not at war with the web, the web is will rather help print grow.
Long Live Print.