Why garden fairies and Programmatic Buying in Africa are very similiar
Why do international ad networks who have never been to most countries on the african continent insist that they have great traffic, or worse yet that their "data layer" has any relevance to local users... most importantly why do digital agencies and marketers believe these stories? Is google really the only player in this market for african (outside of south africa) content? Is buying localised inventory of international media our only option to work with ad networks? why do garden gnomes always wear lederhosen and fairies have flowy dresses?