Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Open Democracies in Africa = Open Markets for Marketers. Lessons Marketers can teach Politician" to "We don't make hours, so why do we sell them?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Nevo Hadas

Ireland / Davenport

Why garden fairies and Programmatic Buying in Africa are very similiar

Why do international ad networks who have never been to most countries on the african continent insist that they have great traffic, or worse yet that their "data layer" has any relevance to local users... most importantly why do digital agencies and marketers believe these stories? Is google really the only player in this market for african (outside of south africa) content? Is buying localised inventory of international media our only option to work with ad networks? why do garden gnomes always wear lederhosen and fairies have flowy dresses?

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