Mobile & social vs. desktop and display
1) Mobile and social in Africa is more than 70% of the reach and time spend online. In some countries more than 90%! Why digital budgets are still reverse - 70% or more of the budgets go to "traditional online"?
2) Mobile social can deliver engagement and higher impact. Why 90% of the budgets are still in simple banners and display?
How to change this? What are the major obstacles?