Africa as a mobile-first environment
Africa is said to have leapfrogged various traditional technologies, and the PC is now one of them.
With mobile being the only (and most popular) Internet access point for many on our continent, we need to be thinking of ways to engage with users, adding value through the medium and shifting budgets from traditional digital channels to this one.
Mobile is a huge opportunity for all businesses in Africa. What are we doing to take advantage of this?