Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Open Democracies in Africa = Open Markets for Marketers. Lessons Marketers can teach Politician" to "We don't make hours, so why do we sell them?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Rachel Tyler

Microsoft

Digital - do we mean the same thing?

We talk a lot about digital, going big on digital, gaining market share through digital, but do our marketers really understand/have the right training/knowledge to really be successful. How do we train our marketers and give them the right tools to succeed to get the right investments and show business impact. Many times marketers rely on agencies to run and plan digital campaigns, but don't have the skills to monitor or challenge agency recommendations

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