Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Open Democracies in Africa = Open Markets for Marketers. Lessons Marketers can teach Politician" to "We don't make hours, so why do we sell them?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Benjamin Schoderer

Yum! Brands Africa

Is Mobile overrated?

Mobile Shopper marketing seems to be the holy grail for retail. Pick a stat, 75%, 65%, 85% of shoppers use their phones while shopping depending on the research you find when checking Google. Should you focus on anything else at all? Latest research on millennials though suggest that they have no interest consulting their phones while shopping whatsoever. They also hardly ever ask their (Facebook) friends for an opinion. So what should marketers do? Abandon mobile? How does this impact (digital) strategy, even outside of retail? How do you make mobile disruptive enough to be effective?

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