Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Inclusive innovation in Africa: what is next?" to "Are we creating a digital dystopia?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Benjamin Schoderer

YUM! Brands Africa

The "360 Agency vs. 360 agencies" dilemma - integration vs. expertise

Lots of agencies like to position themselves as an "all in one" shop, but often lack specialist knowledge in some of the disciplines (especially the new and emerging digital ones). Should brands sacrifice value in exchange for making integration easier? Is integration actually easier within one agency? How can brands assist agencies to upskill better and drive integration as well as best of breed execution at the same time or is it better to have different agencies look after different channels to "keep all partners on their toes"? How do brands find the right balance? How is it best managed?

View all discussions

Submit your idea

you can edit this later

Error
Error
Error

Edit your idea

Error
Error
Error

Are you sure you want to delete this idea?

Loading...