Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Inclusive innovation in Africa: what is next?" to "Are we creating a digital dystopia?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Sylvia Gruber

CareChamp

Marketing for B2B companies - sexy or not?

B2B sector has been treated as a stepchild by marketing professionals as well as marketing has been neglected within the B2B sector itself. However recent studies have shown that marketing can support the B2B's company's sales pipeline and conversion by 30% through effective lead generation & branding. How can we build improved visibility for this sector and highlight success stories?

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