Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Inclusive innovation in Africa: what is next?" to "Are we creating a digital dystopia?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Ehizogie Binitie

Rancard Solutions

Targeting is for animals or enemies: Could AI help build better relationships with customers?

The digital space is fraught with organizations promising better and better "targeting". Yet we see an ever decreasing conversion rate from all forms of digital advertising. Is it time to reconsider how we find, build and engage consumers? Could machine learning & artificial Intelligence power the next wave of customer discovery and engagement ? What are the moral dilemmas ?

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