BIG BRANDS AND HAPPY WORKERS, WHY SHOULD WE GIVE A DAMN?
With the rise of transparency laws and the conscious consumer, more retailers and large producers are facing questions about working conditions in their supply chains. Big brands that have been built up over decades can lose their credibility overnight. Why is it important that your trousers were made by happy workers, your fruit was harvested by someone who can feed their children? What is at stake? Why should brands, retailers, producers and ad agencies care? What are investigative journalists, conscious consumers, corporate risk managers and sustainability departments doing to drive the change? Is real change happening, or is it just window dressing? And...if we do care, how do we know that a supply chain is clean?