Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Inclusive innovation in Africa: what is next?" to "Are we creating a digital dystopia?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Yaron Assabi

DSG

Branded Mobile Services as an emerging trend in Africa

The recent launch of multiple MVNO's in South Africa such as Mr. Price Mobile , You & ME and FNB Connect is stimulating many brands to consider launching their own MVNO or my preferred description, Branded Mobile Services . The business model is quite complex and as much as there is a "gold rush " there are many considerations for brands and challenges to create a unique , non comparative customer value proposition . In financial services for example it is defensive strategy as the Mobile Network Operators have launched mobile financial services that disrupt the traditional banking models in Africa . The discussion will be around the high risk and reward for brands who want to combine mobile with their core business to create customer entanglement.

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