Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Inclusive innovation in Africa: what is next?" to "Are we creating a digital dystopia?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Alistair Mokoena

Ogilvy & Mather Johannesburg

Ignore brand purpose at your peril

Consumers and marketing professionals alike are seeking meaning and purpose in the brands they choose. Brands that are able to shift focus away from big ideas to big ideals will own the future. What do we need to do to associate our brands with universally embraced ideals in a compelling manner?

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