Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Inclusive innovation in Africa: what is next?" to "Are we creating a digital dystopia?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Alistair Mokoena

Ogilvy & Mather Johannesburg

Can a brand own a passion point?

Many marketers have aspirations of owning a consumer passion point such as art, music, sports and fashion. Is this realistic, given that there are many other brands with the same aspiration? Is ownership the correct objective or should brands be seeking credible and convincing associations?

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