Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Inclusive innovation in Africa: what is next?" to "Are we creating a digital dystopia?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Alistair Mokoena

Ogilvy & Mather South Africa

Tell me a story and I will remember

Storytelling is the oldest form of knowledge transfer between humans. Look no further than bedtime storytelling moments to see the emotional engagement that stories evoke. Behavioural scientists would have us believe that emotional communication is more effective than rational functional communication in building brands. If not storytelling advertising why not?

View all discussions

Submit your idea

you can edit this later

Error
Error
Error

Edit your idea

Error
Error
Error

Are you sure you want to delete this idea?

Loading...