How real is real-time marketing?
If I had a Rand for every time I've heard the terms "real-time marketing","omni-channel engagement" or "Big Data" in the past year, I'd be sipping champagne on an exotic island right now. But instead I'm typing up my discussion idea for WPP Stream :-) Make no mistake, I definitely buy into the concept and being a CRM strategist by profession, I understand the true value of data. But because of this, I also know how complicated it can be to really achieve. Who is doing it well, who is just talking about it and how real is real-time....really. Let's discuss. I'll give you my views and you give me yours.