Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Inclusive innovation in Africa: what is next?" to "Are we creating a digital dystopia?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Vera Holland

Virgin Active

How real is real-time marketing?

If I had a Rand for every time I've heard the terms "real-time marketing","omni-channel engagement" or "Big Data" in the past year, I'd be sipping champagne on an exotic island right now. But instead I'm typing up my discussion idea for WPP Stream :-) Make no mistake, I definitely buy into the concept and being a CRM strategist by profession, I understand the true value of data. But because of this, I also know how complicated it can be to really achieve. Who is doing it well, who is just talking about it and how real is real-time....really. Let's discuss. I'll give you my views and you give me yours.

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