Is Disney the best content marketing Brand of all time? How content marketing becomes customer service.
When talking about content marketing, we often focus on digital storytelling. Yet in reality, content marketing SHOULD extend far beyond online stories. If you want to provide your target market with the content they need to believe in and engage with, your brand will have to extend into each area that the audience may experience it in. This means extending your brand to every touch point, every path, every step of the way.
Disney does this. Disney’s content marketing ranges far beyond the visitor experience, which makes its content even more remarkable. Can any Brand realistically act as Disney does? Is content marketing more about customer service, and is this the hook that keeps them coming back?