Is there such a thing as absolute morality?
Is right and wrong inherent in our nature, or is it something that reflects the evolution of our society? We don’t have the death penalty, we have a democracy and a constitution that affirms the values of human dignity, equality and freedom – but only 20 odd years ago this was all very different. It’s seems then that our morality shifts over time. The question for us is what role, if any, do we as advertisers play in not only reinforcing values, but setting the standards for the future?