I am a digital marketer and need career advice
Career advice is easy for traditional marketers - "Learn about Digital" they say. "Understand integration" they say. And the digital people are crucial to that education process and develop skills, particularly in the African context.
But what should the digital guys develop towards? What skills do they need to build? Do they need to learn traditional to be able to deliver full integration?
What will digital job profiles in 10 years look like (Media, Ad Agency, Brand etc.) and how to we make sure we get ourselves and the rest of the industry there starting today?