Are prediction models totally flawed?
The demand for increased speed of insight information is being demanded by consumers, news services, business, etc.
The present models used to predict consumer sentiment seems to prefer to recommend information that is 'liked' or 'preferred' by those in control, thus we get the view point that we wish for.
Examples: 1. UK Elections. 2. BREXIT. 3. USA Elections.
On the above we got the call the morning after. When applying it to business models we don't get that morning after call. SO HOW FAR OUT ARE OUR BUSINESS PREDICTIONS?