The agenda for Stream Africa 2017 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream participants. Here's how it works:
The Stream team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.
DSG
We all want to be treated differently and get personal service. Digital and Mobile Marketing is becoming more contextual and relevant with the advent of technology innovation , such as geo fencing , artificial intelligence and omni channel attribution analysis . How do we avoid consumers feeling that we are invading their privacy as we aim to get to know them better and give them more of what they want ? How do we increase the level of permission and opt in ? How do we create the balance between getting the right message at the right time and customers opting out because they feel violated ?
