Discussions

The agenda for Stream Africa 2017 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page.
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.


Candice Blumenthal

Ogilvy

"Buyability" - How we buy and sell

As a strategist you need to be a specialist in the art and psychology of buyability because your role is to shape the creative product into something that is buyable - both by our clients and by the end consumer. The field of "buyability" draws on thinking from motivational research, behavioural science and even user experience design. Let's understand how we buy and sell

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