Discussions

The agenda for Stream Africa 2018 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page.
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.


Kuhle Belu

Pernod Ricard

How do we make sure that industries linked to advertising/comms are diverse so that creative is centred on culturally relevant insights?

Looking at the whole ecosystem that feeds what eventually ends up on our screens (whether TV or digital) and curated experiences by brands: how do we make sure that from research agencies, to brand teams, insights, creative teams etc. there is diversity in thinking so that insights are interrogated and actioned in a way that is not reductionist and relies on stereotypes? I don't know if this topic has been discussed to death before but it's still relevant and discussions have to move past gender/race transformation but more about how we get insights and how we translate them into impactful creative that can still win awards but that rings true for our consumer. Hope this is clear.

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