How do we leverage mobile for business and brand health gains ... really?
Every year I sit through at least one presentation which says this is the year of mobile. Yet clients and my own peers seem to lag when it comes to adopting mobile as a serious tool in the marketing arsenal. Even mobile 1.0 applications like sms aren't used nearly to the level they can be. How do we convince ourselves, our clients that this is a valuable tool and finally start diverting dollars here? How do we measure ROI and reassure clients on the returns on investment? Would love to hear