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Arpusara (Pat) Songkavijit

TNS Research International (Thailand) limited

Love rectangle TV + PC + Mobile + Tablet

The relationship among four screens is complicated. Could we separate them? Or we need to find linkage and maintain relationship among four parties. Key point is 'consumer'. They are on and offline. Sometimes they are on four devices at the same time. How can we keep relationship with them by not letting them think we bombard them?

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