pushing the envelope on Mobile Ad metrics and ad formats
Creative: Banner Blindess on smart phones in mobile is no more a threat. It exists. On Tablets/phablets there is considerable real estate that is under utilized thanks to simple banner buys. What does it take to think beyond the banners?Metrics: App studios have mastered the LTV of their users and the situation has infact gone overboard with Apple being forced to settle out of court on purchases by children. In this context - should we be happy with CTRs or engagement rates? Real time optimization, dynamic media mix, connected device metrics what should be the path ahead?